12 Archetypes as explained by Carl Jung
Motto: Free to be you and me Core desire: to get to paradise Goal: to be happy Greatest fear: to be punished for doing something bad or wrong Strategy: to do things right Weakness: boring for all their naive innocence Talent: faith and optimism The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.
Motto: All men and women are created equal Core Desire: connecting with others Goal: to belong Greatest fear: to be left out or to stand out from the crowd Strategy: develop ordinary solid virtues, be down to earth, the common touch Weakness: losing one’s own self in an effort to blend in or for the sake of superficial relationships Talent: realism, empathy, lack of pretense The Realist is also known as: The good old boy, regular guy/girl, the person next door, the everywoman/man, the working stiff, the solid citizen, the good neighbor, the silent majority.
Motto: Where there’s a will, there’s a way Core desire: to prove one’s worth through courageous acts Goal: expert mastery in a way that improves the world Greatest fear: weakness, vulnerability, being a “chicken” Strategy: to be as strong and competent as possible Weakness: arrogance, always needing another battle to fight Talent: competence and courage The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.
Motto: Love your neighbour as yourself Core desire: to protect and care for others Goal: to help others Greatest fear: selfishness and ingratitude Strategy: doing things for others Weakness: martyrdom and being exploited Talent: compassion, generosity The Caregiver is also known as: The saint, altruist, parent, helper, supporter.
Motto: Don’t fence me in Core desire: the freedom to find out who you are through exploring the world Goal: to experience a better, more authentic, more fulfilling life Biggest fear: getting trapped, conformity, and inner emptiness Strategy: journey, seeking out and experiencing new things, escape from boredom Weakness: aimless wandering, becoming a misfit Talent: autonomy, ambition, being true to one’s soul The explorer is also known as: The seeker, iconoclast, wanderer, individualist, pilgrim.
Motto: Rules are made to be broken Core desire: revenge or revolution Goal: to overturn what isn’t working Greatest fear: to be powerless or ineffectual Strategy: disrupt, destroy, or shock Weakness: crossing over to the dark side, crime Talent: outrageousness, radical freedom The Outlaw is also known as: The rebel, revolutionary, wild woman/man, the misfit, or iconoclast.
Motto: You’re the only one Core desire: intimacy and experience Goal: being in a relationship with the people, work and surroundings they love Greatest fear: being alone, a wallflower, unwanted, unloved Strategy: to become more and more physically and emotionally attractive Weakness: outward-directed desire to please others at risk of losing own identity Talent: passion, gratitude, appreciation, and commitment The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.
Motto: If you can imagine it, it can be done Core desire: to create things of enduring value Goal: to realize a vision Greatest fear: mediocre vision or execution Strategy: develop artistic control and skill Task: to create culture, express own vision Weakness: perfectionism, bad solutions Talent: creativity and imagination The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.
Motto: You only live once Core desire: to live in the moment with full enjoyment Goal: to have a great time and lighten up the world Greatest fear: being bored or boring others Strategy: play, make jokes, be funny Weakness: frivolity, wasting time Talent: joy The Jester is also known as: The fool, trickster, joker, practical joker or comedian.
Motto: The truth will set you free Core desire: to find the truth. Goal: to use intelligence and analysis to understand the world. Biggest fear: being duped, misled—or ignorance. Strategy: seeking out information and knowledge; self-reflection and understanding thought processes. Weakness: can study details forever and never act. Talent: wisdom, intelligence. The Sage is also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.
Motto: I make things happen. Core desire: understanding the fundamental laws of the universe Goal: to make dreams come true Greatest fear: unintended negative consequences Strategy: develop a vision and live by it Weakness: becoming manipulative Talent: finding win-win solutions The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine woman/man.
Motto: Power isn’t everything, it’s the only thing. Core desire: control Goal: create a prosperous, successful family or community Strategy: exercise power Greatest fear: chaos, being overthrown Weakness: being authoritarian, unable to delegate Talent: responsibility, leadership The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.